Category: Core Subject – SHS

• T he textbook, then, endeavors to provide today’s learners a vital educational resource for helping them develop media and information literacy both as an individual pursuit and as a social pursuit.
• T he manner of writing also aims to engage the learner in the style of communication that is familiar to young people who are new media “natives.” By writing the textbook as such, it is hoped that the learner will be exposed to many and diverse examples, as well as to the developments in media and information studies.
• T he book comes with a Learning Guide (LG) with Curriculum Map (CM), Teachers Wraparound Edition (TWE), and a Teachers Resource CD (TRCD). The LG with CM and TWE provides sample learning plans to help teachers explain the concepts and execute the activities. It also shows lesson development, application of varied teaching strategies, as well as alignment of contents with the learning competencies prescribed by DepEd. The TRCD is an additional instructional material designed to help teachers facilitate for effective teaching.

• This Textbook is the learners’ guide to the theory and practice embodied in the course Media and Information Literacy. The various chapters recount the story and growth of media. They present the theories, concepts, and principles that learners need to be able to think about media and information in critical and creative ways. Concepts are enhanced using examples that trigger interest, stimulate thinking, and inspire further learning. Guide questions, activities, and tests provide opportunities to apply concepts
  not only in the learners’ daily encounters with the media but also in production projects. Indeed this book is an invitation for learners to step back and ponder: What is media? What is information? Where do these come from and where are they bringing me? How are they shaping my life? How can I use them to develop my potentials as an individual and as a productive and responsible citizen? How can I avoid being manipulated and deceived by them? How can I be a part of them in a meaningful way? How can I use them to contribute to the development of my community?
• This book will not only enrich classroom discussions but also inspire doing and participation. It is an
  indispensable guide for learners as they become more aware of media in their lives, and learn to reflect and decide on the ways they deal with media and information.
• Padayon: Media and Information in a Changing World is a complete resource for the core course Media and Information Literacy. Its content was carefully written and organized following the course guidelines of the K to 12 Basic Education Curriculum. It is an essential referral for learners and a valuable tool for teachers.

• Help bring Philippine education standards at par with international standards through the publication of instructional materials that meet Filipino and global standards.
• Develop more emotionally mature graduates equipped with technical and/or vocational skills who are better prepared for work, middle level skills development, and higher education through the provision of contextually appropriate and relevant teaching and learning materials.
• Significantly address shortages or gaps in educational inputs, particularly of quality textbooks, workbooks, and teachers guides for grades 11 and 12.
• It complies with the progress goals of the K to 12 Basic Education Program and strictly adheres to the standards and principles prescribed by R.A. 10533, as well as with policy guidelines issued by the DepEd on the implementation of the grades 11 to 12 of the K to 12 Basic Education Curriculum.
• It is written by present and former faculty and associate business deans from the country’s leading business schools who have excellent track records and experiences not only in the academe, but especially in the practice of the various fields of specialization of the ABM Strand.
• Each book comes with a Teachers Guide (TG) that contains Curriculum Map, strategies and approaches in teaching ABM courses, practice exercises, answer keys, and other teacher resources set in QR codes.

Emphasis is given to various accounting concepts and at the same time the development of procedural accounting
skills. Different basic accounting frameworks and forms are used to assist readers in understanding seemingly complex accounting subject matters.

Each chapter is made to get the readers think about management principles, theories, concepts, and issues. The presentation of ideas is anchored on the link between the competency-based learning objectives and the chapter material. Through accompanying cases and activities, these concepts are also made meaningful to the reader. The book also provides the foundation of knowledge and skills that can enable the student to practice management in the future.

• Emphasis is given to the consumer perspective for the reader to appreciate what marketing is all about. References and examples from the internet were used to show the marketing activities on the web. Each unit is prefaced with learning objectives to orient the readers.
• Discussion questions and problem exercises are included in every unit to enable students to practice the different frameworks and concepts learned.
• Written in an Outcome-Based Education (OBE) paradigm, each book comes with Teachers Wraparound Edition (TWE) that contains the Learning Guide, Curriculum Map, and other Teacher Resources set in QR codes.

Key Features

• K to 12 Curriculum Compliant
• Develops students’ independent learning skills (e.g., selfreflection, strategic thinking, conceptual synthesis, etc.) through the individual portfolio project
•  Trains students in developing essential questions and graphic organizers to synthesize key HUMSS concepts and principles
• Fosters cooperative learning through the HUMSS Learning Exhibit Project
• Encourages parental involvement through Class Exhibits and Career Advocacy Sessions
• Facilitates experiential learning through immersion activities in the liberal arts profession