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THE PHOENIX ABM TEXTBOOK SERIES

This series is intended for senior high school students taking the Accountancy, Business and Management (ABM) Strand. It covers all of the nine specialization subjects required by the Department of Education (DepEd).

Author/s:
Fundamentals of Accountancy, Business, and Management: A Textbook in Basic Accounting 1 and Fundamentals of Accountancy, Business, and Management: A Textbook in Basic Accounting 2: Solita A. Frias

Organization and Management: Concepts, Caselets, and Exercises: Solita A. Frias and Victoria G. Orjalo

Marketing for Beginners: The Principles of Marketing: Anna A. Mendiola, Marla B. Agustin, and Oman S. Tanchingco

Applied Economics: Patrick V. Caoile

Business Ethics and Social Responsibility: Principles, Policies, Programs, and Practices: Solita A. Frias and Victoria G. Orjalo

Business Mathematics for Filipinos: Christian Paul O. Chan Shio, Jeric C. Briones, Len Patrick Dominic M. Garces, and Juan Carlo F. Mallari

Exploring Small Business and Personal Finance: Patricia P. Benito, Tyrone Panzer Chan Pao, and Kenneth Yumang

Business Enterprise Simulation: Business Incubation and ABM Integration: Victoria G. Orjalo; Project Director: Erlinda C. Pefianco, Ed.D

Level/s: Senior High

It hopes to realize the following outcome goals:
  • Help bring Philippine education standards at par with international standards through the publication of instructional materials that meet Filipino and global standards.
  • Develop more emotionally mature graduates equipped with technical and/or vocational skills who are better prepared for work, middle level skills development, and higher education through the provision of contextually appropriate and relevant teaching and learning materials.
  • Significantly address shortages or gaps in educational inputs, particularly of quality textbooks, workbooks, and teachers guides for grades 11 and 12.
  • It complies with the progress goals of the K to 12 Basic Education Program and strictly adheres to the standards and principles prescribed by R.A. 10533, as well as with policy guidelines issued by the DepEd on the implementation of the grades 11 to 12 of the K to 12 Basic Education Curriculum.
  • It is written by present and former faculty and associate business deans from the country’s leading business schools who have excellent track records and experiences not only in the academe, but especially in the practice of the various fields of specialization of the ABM Strand.
  • Each book comes with a Teachers Guide (TG) that contains Curriculum Map, strategies and approaches in teaching ABM courses, practice exercises, answer keys, and other teacher resources set in QR codes.

Copyright:

Fundamentals of Accountancy, Business, and Management: A Textbook in Basic Accounting 1: 2016

Fundamentals of Accountancy, Business, and Management: A Textbook in Basic Accounting 2: 2016

Organization and Management: Concepts, Caselets, and Exercise: 2016

Marketing for Beginners: The Principles of Marketing: 2017

Applied Economics: 2017

Business Ethics and Social Responsibility: Principles, Policies, Programs, and Practices: 2016

Business Mathematics for Filipinos: 2017

Exploring Small Business and Personal Finance: 2016

Business Enterprise Simulation: Business Incubation and ABM Integration; 2017

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Dr. Ernesto Y. Sibal was one of the few Filipinos in academic publishing who can irrefutably lay claim to these three titles—Patriot, Pioneer and Innovator. A staunch patriot, Dr. Sibal fiercely advocated the vision of designating Filipino-authored books for young Filipino learners. This vision was enabled by the establishment of Alemar’s Bookstore in 1958, and through the foresight and drive of Alegria Rodriguez, who shared in the vision of her husband, she helped galvanize then fledgling Alemar's Bookstore as the place to go for textbooks and school needs, propelling it to become the first established bookstore chain in the country.

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