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Learning to Succeed in Business with Marketing

For the book on Marketing, theories are discussed to provide the reader with frameworks to use in consumption situations. Emphasis is given to the consumer perspective for the reader to appreciate what marketing is all about.

Dr. Ma. Luisa Chua-Delayco

Level/s: Senior High

  • Emphasis is given to the consumer perspective for the reader to appreciate what marketing is all about. References and examples from the internet were used to show the marketing activities on the web. Each unit is prefaced with learning objectives to orient the readers.
  • Discussion questions and problem exercises are included in every unit to enable students to practice the different frameworks and concepts learned.
  • Written in an Outcome-Based Education (OBE) paradigm, each book comes with Teachers Wraparound Edition (TWE) that contains the Learning GuideCurriculum Map, and other Teacher Resources set in QR codes.



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Dr. Ernesto Y. Sibal was one of the few Filipinos in academic publishing who can irrefutably lay claim to these three titles—Patriot, Pioneer and Innovator. A staunch patriot, Dr. Sibal fiercely advocated the vision of designating Filipino-authored books for young Filipino learners. This vision was enabled by the establishment of Alemar’s Bookstore in 1958, and through the foresight and drive of Alegria Rodriguez, who shared in the vision of her husband, she helped galvanize then fledgling Alemar's Bookstore as the place to go for textbooks and school needs, propelling it to become the first established bookstore chain in the country.



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