The book is an instructional material that will guide students in understanding the “concepts, underlying principles, processes, and implementation of a business plan” as prescribed by the Department of Education.
Author/s: Tereso S. Tullao Jr., PhD and Raymund B. Habaradas, DBA
Level/s: Senior High
Aside from the preparation and implementation of a business plan, the book has an additional theme on a comprehensive introduction on entrepreneurial analysis.
The book contains key concepts in the study of entrepreneurship and core competencies needed by entrepreneurs particularly.
The themes in the book provide students not only with the theories and principles underlying successful entrepreneurship, but also with practical examples and case studies that allow students to make sense of these theories and principles.
In addition, the book contains a variety of learning activities that will allow students to gain useful skills when they eventually set up a business venture.
The book was written by distinguished scholars on entrepreneurship and economics. Dr. Raymund B. Habaradas has taught entrepreneurship for more than two decades, while Dr. Tereso S. Tullao Jr. has done studies on the role of entrepreneurship in generating employment, income, and a possible source of economic progress for the Philippines.
Dr. Ernesto Y. Sibal was one of the few Filipinos in academic publishing who can irrefutably lay claim to these three titles—Patriot, Pioneer and Innovator. A staunch patriot, Dr. Sibal fiercely advocated the vision of designating Filipino-authored books for young Filipino learners. This vision was enabled by the establishment of Alemar’s Bookstore in 1958, and through the foresight and drive of Alegria Rodriguez, who shared in the vision of her husband, she helped galvanize then fledgling Alemar's Bookstore as the place to go for textbooks and school needs, propelling it to become the first established bookstore chain in the country.